Competition Research
"Motiva/Volta" belongs in the electronic/mobile industry . 2. My main competition would be companies such as Native Union (their cases and charging cables) and Anker (power banks and cables) 3. Anker responds to the desires of the consumer for faster charging and charging accessories. Native Union responds to the desires of consumers for mobile and electronic accessories such as cases to keep their electronics protected and travel pouches to carry their items, especially small electronic devices. 4. These brands are perceived as inspiring, authentic, and innovative. 5. These brands have company values which are rationalism , engagement , excellence , growth and to be unconventional . 6. Their aesthetic is modern 21st century and simple. It's flat style design which has no depth, neutral tones, straight lines, and very minimal. 7. Native unions message towards the audience is sharing the love of good design ...