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Showing posts from February, 2023

Competition Research

  "Motiva/Volta" belongs in the electronic/mobile industry .   2.   My main competition would be companies such as Native Union (their cases and charging cables) and Anker (power banks and cables) 3. Anker responds to the desires of the consumer  for  faster charging and charging accessories.   Native Union responds to the desires of  consumers for mobile and electronic accessories such as cases to keep their electronics protected and travel pouches to carry their items, especially small electronic devices.  4. These brands are perceived as inspiring, authentic, and  innovative. 5. These brands have company values which are rationalism , engagement , excellence , growth and to be  unconventional . 6. Their aesthetic is modern 21st century and simple. It's flat style design which has no depth, neutral tones, straight lines, and very minimal. 7. Native unions message towards the audience is sharing the  love of good design ...

My Brand - Initial Ideas

1. My brand belongs to the electronic industry  2. The main product of service of my brand is technological services that help any user in their daily life or if they want to live more advanced and simplified than others 3. The motivation of my brand is to simply overcome inconvenience, stresses or struggles in life  4. Three perceptions of my brand is convenient, resourceful, and  reliable. 5. Three values of my brand is  authenticity, efficiency , and  Longevity 6. The aesthetic  of my brand is intended to be p rofessional, simple, and approachable 7. T he main message of my brand that I want to convey towards the client is that I want to not only solve certain obstructions people may face in life but to also offer them neat innovations that can help with average level tasks any person can do, does, or may not be able to do. 8. The  demographic of my brand is  a wide range of users, aged from 15 to 45 years worldwide (hopefully)  ...