Competition Research

 "Motiva/Volta" belongs in the electronic/mobile industry.


 2. My main competition would be companies such as Native Union (their cases and charging cables) and Anker (power banks and cables)


3. Anker responds to the desires of the consumer for faster charging and charging accessories.   Native Union responds to the desires of consumers for mobile and electronic accessories such as cases to keep their electronics protected and travel pouches to carry their items, especially small electronic devices. 





4. These brands are perceived as inspiring, authentic, and innovative.



5. These brands have company values which are rationalism, engagement, excellence, growth and to be unconventional.



6. Their aesthetic is modern 21st century and simple. It's flat style design which has no depth, neutral tones, straight lines, and very minimal.



7. Native unions message towards the audience is sharing the love of good design & quality products, "we create considered solutions fit for the modern lifestyle." Anker's message is to overdeliver to their costumers needs and pioneer power "We give power to the people, the freedom to explore life's adventures." "A world where nothing holds you back from where you want to go, or what you want to do."


 8. The target audience/demographic is consumer/modern lifestyle and amass, 



 9. The competition’s target audience would experience my brand through sponsors from either big content creators or influencers or online ads via social media or other sites (amazon, best buy, and so on).



10. How my brand compares to my competitors is that we provide for consumer and modern lifestyle. Such as Anker who not only sell phone chargers, but they sell jump starters, headphones, earbuds, hubs, docks, extenders and power banks. Native Union sell travel pouches, phone lanyards, screen spray, apple watch strips, and so on. However, my brand will beyond just those basic necessities and add more variety of products such as the identification pad lock, laptop screen protectors, keychain tiles which none of them provide and improve on their products that they offer. The motivation for the competitions brands is they respond to the desirable tech products of people which are chargers, travel pouches, key/phone tiles, laptop cases or holders, phone cases and etc.



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