Brand Type Pairing

    Many fonts were extremely similar to the univers 65 bold font however these typefaces are similar in their own ways. Calibri shares the similar letter proportion to Univers 65 bold since they are uncondensed, bolded , and tall san serif fonts. Line quality however is more similar to the bahnschrift font which is a sans serif font however the line quality is nearly identical to the univers font, for instance on the apex of the A is longer and flat than the average apex of the A which is usually pointy.Then in terms of historic period, Univers 65 used for "Volta" was invented in the late 1950's precisely 1957 by Adrian Frutiger. The Helvetica typeface was made in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Both typefaces are neo grotesque classified. Complementary mood for both Agency fb typeface and Universe 65 is that both are neo grotesque making them modern, casual, confident, and Assertive when put together with the Univers typeface, and inspiring since they're both tall and bolded. All of these fonts blend well with the Univers font and the tagline/slogan "Feel The Charge" which displays confidence and reliable to the consumer since they can rely and be pleased with my Company and what "Volta" has to offer for the consumers needs or wants.